And, I have to tell you, this message is timely. Adam Alter is here to speak truth to power and help modify our addictive technology behaviors. The devices we now use daily have been designed to make us rely on them and want more interactions from others using devices. Technology is irresistible, and its alluring temptation is all around us. My guest today is Adam Alter, a professor of marketing at the NYU Stern School of Business and author of the book “Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked.” At times, it feels like I am addicted to technology. Have you ever parked your car, checked Twitter and were still in the car 10 minutes later? Have you ever woken up in the morning only to check your phone and think, “What the hell am I doing?”
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